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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCase IVEY-9B15M020-EEntrepreneurship, StrategyIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Starting at €8.20
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Intrapreneurship e Intrapreneurs ya no son una opción para las empresas
Carrera, Alejandro; Arenaza, Nicolás.Technical Note IAE-IAE-N111-05450-SPEn el mundo actual las empresas enfrentan una realidad dinámica con cambios permanentes y de gran magnitud. La necesidad de adaptarse, renovarse y crecer en este contexto de alta volatilidad e incertidumbre, requiere que las mismas pongan en juego todo el talento humano de que disponen. Esto implica dar rienda suelta a la libertad de las personas, para que haciendo uso de su creatividad generen las innovaciones necesarias que le permitan continua...Starting at €8.20
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Cosmeticos de Espana, S.A. (E)
Hawkins, David F.Case HBS-111119-EAccounting and ControlSpanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros.Starting at €5.74
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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Cosm ticos de Espa a, S.A. (A) (B) (C) (D) (E) (F), Teaching Note
Hawkins, David F.Teaching Note HBS-112053-EAccounting and ControlTeaching Note for 111-019, 111-020, 111-021, 111-030, and 111-119.Starting at €0.00
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999Service and Operations ManagementEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Starting at €8.20
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Los Grobo: Farming's Future
Bell, David E.; Scott, CintraCase HBS-511088-ETo maximize their effectiveness, color cases should be printed in color. This case describes the international expansion plans of the second largest grain producer in Latin America, Los Grobo. Based in Argentina with US$550 million in annual sales, Los Grobo also operated in Brazil, Uruguay, and Paraguay--usually with local partners. Los Grobo had an unusual business model: it did not own land nor farm machinery. Instead, it created a network of ...Starting at €8.20
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Camposol
Bell, David E.; Kindred, NatalieCase HBS-516111-EMarketingWith $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru's first multinational branded produce company. It already has a strong foothold in the U.S.-an important market where it is refining its branding and retail-customer strategy-and it also seeks to expand in other markets, especially China...Starting at €8.20
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Argentina: The convertibility programme
Fracchia L. E.; Gual, JordiCase ASE-370-EEconomicsStarting at €8.20