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Innovating at Arauco: Chile's Largest Forestry Company
Carlos Osorio; Pratima BansalCase IVEY-9B16M139-EStrategyOn February 27, 2010, Chile was razed by a three-minute earthquake of 8.8 magnitude on the Richter scale. More than 500 people died and nearly 400,000 homes were destroyed. The overall cost was estimated at US$20 billion. Over 70 per cent of the people who had died in the earthquake were from the coastal town of Constitución. Celulosa Arauco y Constitución (Arauco), a Chilean-based forestry and timber company, was Constitución’s largest employer....Starting at €8.20