This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Art of Persuasive Communications: Excellent Public Speaking (Portuguese Version, Brazil)
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-PBKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20
-
Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCase P-1019-PBInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
-
To Increase Sales, Change the Way You Sell (Portuguese Version, Brazil)
Rackham, NeilArticle ART-2595-PBMarketingMany people think selling is about extolling product features, acting like some kind of talking brochure. Yet a survey of buyers reveals that approach to be the least convincing. Customers want value, so salespeople need to start creating it rather than merely communicating it. Solving problems for the customer and giving them strategic-level advice afford the most possibilities to create value, argues the author, an expert on successful, effecti...Starting at €8.20
-
Programming Business Models Through Digital Density (Portuguese Version, Brazil)
Zamora, JavierArticle ART-3013-PBInformation Technologies, Innovation and Change, StrategyThe exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also high...Starting at €8.20
-
The Twin Pillars of Effective Leadership (Portuguese Version, Brazil)
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-PBKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
-
Decision Tools to Keep You on the Right Path (Portuguese Version, Brazil)
de Santiago, RafaelArticle ART-2451-PBDecision AnalysisSuppose you have a big decision to make, like investing in a project in a context of highly uncertain market conditions. Tools such as decision diagrams can help managers to structure problems, carefully consider alternatives and calculate the risks involved. This article shows how to use decision trees and expected value to improve your decision-making processes. However, don't be fooled into thinking that applying a "scientific" process will gu...Starting at €8.20
-
Normalize Innovation to Transform Your Firm (Portuguese Version, Brazil)
Vilà, JoaquimArticle ART-2151-PBInnovation and Change, StrategyCompanies that organize their innovation efforts in systematic, well-managed ways are those whose efforts will be rewarded. So says Joaquim Vilà, based on the best practices of the world's most innovative firms, as well as on his own extensive experience of innovation management. In this article, Vilà presents a systematic model of innovation management, which links strategy, problem solving and cultural change, and which is custom-tailored to th...Starting at €8.20
-
Five Essential Strategies for Creative Negotiations (Portuguese Version, Brazil)
Mehta, KandarpArticle ART-2273-PBEntrepreneurship, Innovation and ChangeFrom the corridors of political power to the boardroom, the ability to hold your own around the negotiating table is a vital element of success in today's world. Unfortunately, many negotiations end in deadlock. This is partly because many negotiators are unable to come up with creative, integrative deals, which research shows are a significant variable in reaching a conclusion satisfactory to both parties. Using a role-play-based experiment, the...Starting at €8.20
-
Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Brazil)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PBMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
-
The Matrix Organization: Basic Aspects, Problems, Competencies, and Tools (Portuguese Version, Brazil)
Lavezzolo, Sebastián E.; Rodríguez-Lluesma, CarlosTechnical Note DPON-122-PBLeadership and People Management, StrategyThe matrix structure is envisioned as a way to overcome the limitations of functional and divisional organizational models, making the best use of each of them while also avoiding their main flaws. We identify a matrix organization fundamentally by recognizing two or more dimensions, implementing a dual reporting system with responsibilities assigned to functional and production departments, pertaining to customers or markets, where matrix manag...Starting at €8.20