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Red Brand Canners and Its Supply Chain
Christoph Haehling von Lanzenauer; Olaf PohlCase IVEY-9B12E007-ECorporate Governance, Service and Operations ManagementDeveloped as a companion to the Red Brand Canners (RBC) case, the starting point in this case is the improvement in performance resulting from the optimization approach in the original case. However, RBC’s vice president of operations is concerned about the quality and quantity mix of the most recent tomato crop received from Greenfield Farms (GF). RBC’s preferred quality and quantity mixes differ significantly from the current harvest. To RBC, t...Starting at €8.20