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The Palace Museum: The Future of its Digital Transformation
Miao Cui; Wanling Li; Xin LiCase IVEY-W25395-EInformation Technologies, StrategyBeijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transforma...Starting at €8.20