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How Generative AI Can Augment Human Creativity
Eapen, Tojin T; Finkenstadt, Daniel J; Folk, Josh; Venkataswamy, LokeshArticle HBS-R2304C-EInformation TechnologiesThere is tremendous apprehension about the potential of generative AI-technologies that can create new content such as text, images, and video-to replace people in many jobs. But one of the biggest opportunities generative AI offers is to augment human creativity and overcome the challenges of democratizing innovation. In the past two decades, companies have used crowdsourcing and idea competitions to involve outsiders in the innovation process. ...Starting at €8.20