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What Smart Companies Know About Integrating AI
Palumbo, Silvio; Edelman, DavidArticle HBS-R2304J-EInformation TechnologiesAI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn't build it; they just have to properly integrate it into a ...Starting at €8.20