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HCL Technologies
Barbara L. Marcolin; Ramasastry ChandrasekharCase IVEY-9B12E004-EEntrepreneurship, Information Technologies, StrategyIn 2011, HCLT ERS, a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009. EOOTB had facilitated the division’s ability to create “16 productized solutions” and to engage customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solution...Starting at €8.20