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Ctrip: Scientifically Managing Travel Services
Garvin, David A.; Dai, Nancy HuaCase HBS-312092-EKnowledge and CommunicationCtrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air tickeStarting at €8.20