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GE's Imagination Breakthroughs: The Evo Project
Bartlett, Christopher A.; Hall, Brian J.; Bennett, NicoleCase HBS-907048-EKnowledge and CommunicationIn September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the business units, focusing on GE Transportation as it launches a series of groundbreaking, green products--from the Evolution Locomotive to the Hybrid Locomotive. The growth process t...Starting at €8.20