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Aetna and the Transformation of Health Care
Henderson, Rebecca M.; Eisenstat, Russell A.; Preble, MatthewCase HBS-318048-EKnowledge and CommunicationMark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company, into a business that will engage much more deeply with its members around their personal health goalStarting at €8.20