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Helmy Abouleish: Making a Desert Bloom
Jones, Geoffrey G.; Pike Harrell, MaximCase HBS-324029-EKnowledge and CommunicationThis case examines the history of prominent Egyptian-based social enterprise SEKEM from its foundation in 1977 until the COP27 conference held in Sharm El-Sheikh in 2022. Led by father and son team Ibrahim and Helmy Abouleish, SEKEM turned desert into farmland using biodynamic methods under the influence of Anthroposophy, which originated with Rudolf Steiner in the early twentieth century. As the firm made profits, the case explores how it invest...Starting at €8.20
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Marc Rich and Global Commodity Trading, Teaching Plan
Jones, Geoffrey G.; Burch, JessicaTeaching Note HBS-316102-EKnowledge and CommunicationTeaching Plan for case 316102.Starting at €0.00
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Helena Rubinstein: Making Up the Modern Woman
Jones, Geoffrey G.; Choi, KathyCase HBS-317116-EKnowledge and CommunicationThis case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She subsequently moved first to Europe, and then to the United States during World War I, where she engaged with relentless competition in the upscale cosmetics...Starting at €8.20
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Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil
Jones, Geoffrey G.; Al-Rashed, YazeedCase HBS-321003-EKnowledge and CommunicationThis case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 per cent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire, which was a large multi-ethnic empire covering large swathes of the Middle East and eastern Europe. Gulbenkian's career is set against the steady erosion of the Empire's sovereignty by...Starting at €8.20