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The Video-Streaming Wars in 2019: Can Disney Catch Netflix, Teaching Note
Elberse, AnitaTeaching Note HBS-520129-EKnowledge and CommunicationTeaching note for case 519094.Starting at €0.00
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The Video-Streaming Wars in 2019: Can Disney Catch Netflix
Elberse, Anita; Cody, MonicaCase HBS-519094-EKnowledge and CommunicationBob Iger, chief executive officer of entertainment conglomerate Disney, thrilled investors with details about Disney's upcoming foray into video streaming in April 2019. Disney's move was only the latest in a series of actions taken by new and established entertainment companies in a fight for dominance in the video-streaming-subscription space. Netflix, led by chief executive officer Reed Hastings, had established an early foothold in that marke...Starting at €8.20
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Nike: Changing the Sneakers Game
Elberse, Anita; Aiken, Bryce; Johnson, HowardCase HBS-519039-EKnowledge and CommunicationOur goal is to be the kind of start-up that would terrify Nike-if Nike didn't already own us. Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike's chief digital officer. It is June 1, 2018. Two years earlier, Sussman was behind Nike's push to acquire Virgin Mega, a startup comprised of Faris and his small team, which has since morphed into a studio tha...Starting at €8.20
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Hamilton: An American Musical
Elberse, Anita; Schoppe, JenniferCase HBS-517015-EKnowledge and CommunicationIn July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton. With a hip-hop score and an ethnically diverse cast that looked nothing like their historical counterparts, Hamilton was an unlikely candidate for success on Broadway. The trio needed to ...Starting at €8.20
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Dwyane Wade
Elberse, Anita; Schoppe, JenniferCase HBS-517035-EKnowledge and CommunicationIn July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager Lisa Joseph-Metelus face a decision regarding one of his other business partnerships-that with the American company Stance, known for its colorful socks. Involved with the young company since 2013, Wade quickly established himself as Stance's most successful brand ambassador. But recently, ...Starting at €8.20
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MrBeast: Building a YouTube Empire
Elberse, Anita; Band, OliverCase HBS-523103-EKnowledge and CommunicationWednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever-a total of 112 million. The meteoric rise of the 24-year-old Donaldson, long "obsessed with figuring out how to make videos go viral," as he put it, had not only made him one of the entertainment world's most popular creators, but also enabl...Starting at €8.20
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Spotify
Elberse, Anita; de Pfyffer, AlexandreCase HBS-516046-EKnowledge and CommunicationIn November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only...Starting at €8.20