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Cost Center That Paid Its Way (HBR Case Study and Commentary)
Kirby, Julia; Logan, Dan; McKenney, Michael; Bennett, Jeffrey W.; Rice, MarkArticle HBS-R0204A-EKnowledge and CommunicationEric Palmer arrived at the top floor of Camden Robotics, a supplier of industrial automation tools, excited to tell CEO Tom O'Reilly about his latest win: a print ad account with a well-known local software maker. "You pulled in more business?" the boss responded. "It's really working out, then, isn't it?" Six months earlier, Palmer, the head of marketing communications at Camden, had been in a less optimistic mood as he'd walked into the executi...Starting at €8.20