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Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0224-EKnowledge and CommunicationA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This one-page B case epilogue reveals that she does indeed respond and becomes an important mentor for the new employee.Starting at €5.74
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Terri Dean at Verizon Business (A)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0223-EKnowledge and CommunicationA senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company’s key strategic goals. This field-researched case, suitable for graduate students and executive education program participants, can be used to discu...Starting at €8.20
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The Female Health Company (C)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0253-EKnowledge and CommunicationIt has been nearly 30 years since Mary Ann Leeper was almost ready to give up on the female condom (as described in the A case). By 2012, FHCO had built its brand and achievements on its global reach; Leeper and her colleagues had introduced the company’s second-generation female condom (FC2) in 138 countries. The company, which by now had 144 employees, found itself trying to succeed once more in the domestic U.S. market. This time around, they ...Starting at €5.74
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Abiomed and the AbioCor Clinical Trials (A)
Powell, Elizabeth A.; Goldberg, RebeccaCase DARDEN-BC-0204-EKnowledge and CommunicationTo protect patient confidentiality, Abiomed, makers of the AbioCor artificial heart, adopt a 30-day "quiet period" surrounding implantations, which is construed by mainstream media as a "news blackout." In late 2002, James Quinn, the fifth transplant recipient, dies after 289 days. A month later, in a New York Times article describing Quinn's pain and suffering, Quinn's widow claims that her husband had not been adequately informed of the likely ...Starting at €8.20
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Leadership Presence and the Courage to Speak
Powell, Elizabeth A.Technical Note DARDEN-BC-0242-EKnowledge and CommunicationThis note applies the concept of "leadership presence" as established by Belle Linda Halpern and Kathy Lubar to the concerns of business leaders.Starting at €8.20
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Self-Assessment: Company Story Talk
Powell, Elizabeth A.Technical Note DARDEN-BC-0241-EKnowledge and CommunicationThis note discusses practical considerations when evaluating presentations of an "elevator speech" or "company story" in an MC class environment.Starting at €8.20
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Project Ideas for Developing Leadership Presence
Powell, Elizabeth A.Technical Note DARDEN-BC-0228-EKnowledge and CommunicationThis note is aimed to help individuals develop projects for growing leadership presence through a self-designed project. The note offers four general types of projects, each offering a set of strategies for growing leadership presence either in a formal performance or in everyday life.Starting at €8.20
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"My Summer Internship" by Antar Al-Qawwee
Powell, Elizabeth A.; Al-Qawwee, AntarCase DARDEN-BC-0215-EKnowledge and CommunicationAntar Al-Qawwee describes in vivid detail his first days on the job at his summer internship in Sales and Trading and reflects on the lessons he learned through careful observation. Among the lessons he identifies are (1) Speak up early and often; (2) Be flexible and adjust your style; (3) Fate favors the prepared; and (4) Be yourself. As important as these explicit lessons are, equally important are the skills of presence of mind, mindful self-a...Starting at €8.20
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Writing to Reflect: Mindful Leadership in the Face of Change
Powell, Elizabeth A.Technical Note DARDEN-BC-0217-EKnowledge and CommunicationWriting to Reflect introduces the use of writing as an aid to creative and critical thinking in the context of leading change. The note explains how the process of reflective writing slows thinking and encourages improved skills in sense making, analysis, decision making, and metacognition. Included are ideas on how to get started and 13 writing prompts related to leading change.Starting at €8.20
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Pat Greene: From Jarhead to Egghead
Powell, Elizabeth A.; Goldberg, Rebecca; Zegarelli, JamesCase DARDEN-BC-0271-EKnowledge and CommunicationThis case challenges the adage, “You can take a man out of the Marines, but you can’t take the Marines out of the man.” Newly transitioning as a Marine officer into his first civilian job, Pat Greene will need to learn how to flex his leadership communication style to meet the demands of his new work culture. The case illustrates the contingent and situational nature of effective communication, or in other words, how a communication style that ma...Starting at €8.20