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Don't Be a Cat: Putting on Your Best Virtual Face
West, June A.; Gibbs, SheaTechnical Note DARDEN-BC-0280-EKnowledge and CommunicationThe COVID-19 pandemic forced many people out of the office and into work-from-home setups. Use of video conferencing platforms, especially Zoom, skyrocketed during 2020 as meetings, presentations, and interviews started having to take place online. Virtual presence has become critical to professional success, but all too many people have made errors ranging from the silly to the disastrous in trying to adjust to virtual work. This technical note...Starting at €8.20
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Leading Change: How Alaska Airlines Took Over an Industry Darling
West, June A.; Gibbs, SheaCase DARDEN-BC-0268-EKnowledge and CommunicationAlaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska’s executives had to set a strategy to take all the good in Virgin, integrate it into the larger company, and present the unified commercial carrier in a digestible way to its customers and affected employees. But taking over Virgin’s fleet and operations without keeping its brand meant Alaska was going to feel blowback from th...Starting at €8.20
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Miles from Home: Transforming the Poorest, Most Expansive School Districts in New Mexico
West, June A.; Gibbs, SheaCase DARDEN-BC-0266-EKnowledge and CommunicationWhat specific actions can a school district take to spur dramatic improvement? This case details a partnership between the school board of one of the poorest-performing educational districts in New Mexico and the University of Virginia’s Darden/Curry Partnership for Leaders in Education (Darden/Curry PLE). The Darden/Curry PLE turnaround approach helps transform low-performing schools into high-performing schools and allows administrators to iden...Starting at €8.20
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Digital Internal Communications: How Organizations Can Stay Connected Within
West, June A.; Gibbs, SheaTechnical Note DARDEN-BC-0274-EKnowledge and CommunicationExternal corporate communications and the rapidly changing ways in which companies engage with their customers received a lot of attention between 2010 and 2020. With social media, online chats, blogs, vlogs, and much more, consumers gained unprecedented access to corporate decision-makers, celebrity spokespeople, endorsement-driven athletes—even the US president. Internal communications, through which companies engage with their employees and in...Starting at €8.20