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Max Müller in Betrieb und Beruf (A)
Elvira, MartaCase DPO-196-EKnowledge and CommunicationBetrieb und Beruf is a publication specialising in jobs, training and human resources. It was founded in 2000 to round out the Sunday offering of German newspaper Die Erde, determined to surpass its two direct competitors. The case describes BundB's turning point in 2003, with more than three years in the red and spiraling out of control. The group's general director, along with the advertising director and editor in chief, decided to turn the st...Starting at €8.20
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Max Müller in Betrieb und Beruf (B)
Elvira, MartaCase DPO-197-EKnowledge and CommunicationBetrieb und Beruf is a publication specialising in jobs, training and human resources. It was founded in 2000 to round out the Sunday offering of German newspaper Die Erde, determined to surpass its two direct competitors. The case describes BundB's turning point in 2003, with more than three years in the red and spiraling out of control. The group's general director, along with the advertising director and editor in chief, decided to turn the st...Starting at €5.74