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pymetrics: Early Days
Wells, John R.; Weinstock, BenjaminCase HBS-720374-EKnowledge and CommunicationIn 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world problems. To this end, her team at pymetrics had adapted a set of robust neuroscience-based computer exercises designed to measure a number of elements of brain functionality and app...Starting at €8.20
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pymetrics: International Expansion
Wells, John R.; Weinstock, BenjaminCase HBS-720376-EKnowledge and CommunicationIn August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including Unilever, Hyatt, and Accenture. Clients were seeing real impact, including time and cost reductions-75% reduction in time-to-hire and 25% reduction in recruiting costs, as well as signific...Starting at €8.20