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Haidilao Catering: From a Hot Pot to Crisis Management - Teaching Note
Chengli Shu; Shaoting ZhengTeaching Note IVEY-8B18A068-EMarketingTeaching note for product 9B18A068.Starting at €0.00
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Haidilao Catering: From a Hot Pot to Crisis Management
Chengli Shu; Shaoting ZhengCase IVEY-9B18A068-EEntrepreneurship, MarketingSichuan Haidilao Catering Co., Ltd. (Haidilao) was the leading hot pot company in the Chinese market and the largest hot pot chain of restaurants in the world. Haidilao was famous for its extraordinary customer service, which had made it a legend in the cStarting at €8.20