This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
GoPro: The Disruptive Innovator Faces Challenges
Rishi Dwesar; Geeta SinghCase IVEY-9B18A049-EEntrepreneurship, MarketingGoPro, Inc. was an American action camera and software manufacturer founded in 2002 by a young entrepreneur. The company introduced innovative action cameras and became a successful brand with the help of content marketing. It continued its innovative spree for more than a decade and was the market leader in the industry. However, in March 2017, the company faced challenges due to product failures and increased competition, and the introduction o...Starting at €8.20
-
GoPro: The Disruptive Innovator Faces Challenges - Teaching Note
Rishi Dwesar; Geeta SinghTeaching Note IVEY-8B18A049-EMarketingTeaching note for product 9B18A049.Starting at €0.00