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Cycle for Survival (B)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514077-EMarketingUpdate on Cycle for Survival's 2012, 2013, and 2014 events. Kotkins and Cycle for Survival continued the event's strong growth, and underwent the first phase of a two-year rebranding effort.Starting at €5.74
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Cycle for Survival (A)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514076-EMarketingKatie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away from MFH sarcoma. Jen and her husband, David Linn (HBS '00), had founded Cycle for Survival in 2007 as a way for Jen to give back to the community of doctors that had treated her since h...Starting at €8.20
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Coca-Cola: Liquid and Linked
Fisher, Noah; Gourville, John T.Case HBS-514024-EMarketingCoca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based approach to marketing.Starting at €8.20