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MedNet.com Confronts 'Click-Through' Competition
Young, AllegraCase HBS-2066-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January 2007, "MedNet.com" is a leading website that provides science-based health information free of charge tStarting at €8.20
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MedNet.com Confronts 'Click-Through' Competition (Spanish version)
Young, AllegraCase HBS-208S23MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January 2007, "MedNet.com" is a leading website that provides science-based health information free of charge to online visitors. MedNet communicates with traditional web journalism, interactive software, and social media tools such as blogs, video reports and virtual reality tours. The site operates cons...Starting at €8.20
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MedNet.com Confronts 'Click-Through' Competition, Teaching Note
Young, Allegra; Barretti, Michael L.Teaching Note HBS-2067-EMarketingTeaching Note to (2067). There is a Web Metrics tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/webmetrics/index.htmlStarting at €0.00