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When Your Brand Is Racist (HBR Case Study and Commentary)
Miller, Joseph C.; Stanko, Michael A.; Diallo, Mariam D.Article HBS-R2006M-EMarketingA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael A. Stanko, and Mariam D. Diallo features expert commentary by Geoff Edwards and Jim Birch. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R2006X, and commentary-only, R2006Z.Starting at €8.20