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The Walt Disney Company: Theme Parks
McDonald, Rory; Mnookin, Allison; Mogosanu, IulianaCase HBS-620039-EMarketingAs he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed to either upgrade the guest experience in the company's existing parks or to expand access to "the Disney magic" beyond the company's current efforts. The case invites students to reflect on the "job to be done" that the parks perform for their guests, as well as on how ...Starting at €8.20