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The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Matthew Thomson; Jesse BakerCase IVEY-9B10A012-EMarketing, StrategyThis case looks at the Ultimate Fighting Championships (UFC) and its parent company, Zuffa LLC (Zuffa), through the role of the recently hired chief marketing officer (CMO). As the CMO of the largest organization in the world's fastest growing sport, mixed martial arts, he faces many decisions about the future of the organization. The CMO must determine the best way to both manage the organization's ambitious international expansion initiatives a...Starting at €8.20