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The Leadership of Millennials: Profile of a Generation
Stein, Guido; Mesa, Rafael; Martín, MiguelTechnical Note DPON-130-ELeadership and People Management, MarketingThe aim of this technical note is to explain who millennials are, where they came from, and what they're like. Millennials are a special generation (though perhaps every generation is special in one way or another) because, though by no means revolutionary, they have been original in making it known that they're not entirely pleased with the world we're leaving them. In the testimonies we will present it is often clear that millennials go along w...Starting at €8.20
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El liderazgo de los millennials: Rasgos de una generación
Stein, Guido; Mesa, Rafael; Martín, MiguelTechnical Note DPON-130Leadership and People Management, MarketingEsta nota tiene como objetivo explicar quiénes son los millennials, cuál es su origen y cómo es su forma de ser. Se trata de una generación especial -aunque todas lo sean a su modo- porque, sin llegar a ser revolucionaria, sí ha sido original al manifestar que no le acaba de gustar el mundo que le estamos legando. En los testimonios que aportamos más adelante, se lee que a menudo los millennials ceden a los hábitos sociales imperantes, como los q...Starting at €8.20
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Harvard Business School Executive Education: Balancing Online and Offline Marketing
Deighton, John; Kornfeld, LeoraCase HBS-510091-EMarketingHow does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to online marketing, we have an opportunity not simply to see the metrics used in online marketing budget allocation, but also the stresses involved in the birth of a new go-to-market cultu...Starting at €8.20
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Educación Ejecutiva de Harvard Business School: Equilibrio de marketing online y offline
Deighton, John; Kornfeld, LeoraCase HBS-517S05Marketing¿Cómo establece un pequeño negocio de su presupuesto de medios en línea? La división de educación HBS Ejecutivo puede ser vista como una unidad entre pequeña y mediana empresa con ingresos anuales de $ 107 millones. Al observar que cambiar su cultura, prácticas y organización de offline a la comercialización en línea, tenemos una oportunidad no sólo para ver las métricas utilizadas en la asignación de presupuesto de marketing en línea, sino tambi...Starting at €8.20