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Flying into the Future: HondaJet
Pisano, Gary P.; Shulman, JesseCase HBS-618012-EService and Operations ManagementStarting at €8.20
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Warner Bros. Entertainment
Pisano, Gary P.; Wagonfeld, Alison BerkleyCase HBS-610036-EService and Operations ManagementExamines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box-office receipts of $300 million or more). This strategy--which has worked for the past two years--entails risks. The studio is now asking how it can better manage these risks and, specifically, how it can improv...Starting at €8.20
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JetBlue Airways: Valentine's Day 2007
Huckman, Robert S.; Pisano, Gary P.; Fuller, Virginia A.Case HBS-608001-EService and Operations ManagementDescribes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the initial response to the crisis by CEO David Neeleman a...Starting at €8.20
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Amyris Biotechnologies: Commercializing Biofuel
Pisano, Gary P.; Wagonfeld, Alison BerkleyCase HBS-610031-EService and Operations ManagementIn 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011...Starting at €8.20
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Columbus Tubing: Steel is Real
Snow, Daniel C.; Pisano, Gary P.; Corsi, Elena; Kristinsdottir, Gudrun UrfalinoCase HBS-609042-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber manufacturing partners in Asia, growing wage rates in Asia, and high wage rates in Italy. Two plans have been pres...Starting at €8.20
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Does America Really Need Manufacturing
Pisano, Gary P.; Shih, WillyArticle HBS-R1203G-EService and Operations ManagementToo many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America, which has weakened the capabilities that domestic firms need to keep inventing high-quality, cost-competitive prod...Starting at €8.20
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VF Brands: Global Supply Chain Strategy, Teaching Note
Pisano, Gary P.Teaching Note HBS-614009-EService and Operations ManagementTeaching Note for 610022.Starting at €0.00
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The Life Sciences Revolution: A Technical Primer
Pisano, Gary P.; Anderson, William J.; Chandra, Amitabh; Ceruti, Clarissa; Oestreich, StephanieCase HBS-620054-EService and Operations ManagementFor more than two decades, scientific advances have been driving profound changes in drug discovery and the drug industry itself. This case provides an overview and description of these technical and scientific advances. Written for the nonscientific reader, it may be used as companion reading for other case materials that require basic knowledge of the tools, techniques, and approaches used in the pharmaceutical and biotechnology industries.Starting at €8.20
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Tenova: Mining for Growth in Economic Crisis
Pisano, Gary P.; Corsi, Elena; Farri, ElisaCase HBS-610021-EService and Operations ManagementIn December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The second option offered growth in a related, but nearly new business for Tenova: the equipment for mining, mineral processing and extractive metallurgy. They only had a small presence in ...Starting at €8.20
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Sercomm: Operating in China Amid COVID-19 and Beyond
Choudhury, Prithwiraj; Pisano, Gary P.; Yining Cao, BonnieCase HBS-621005-EService and Operations ManagementThe COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world's major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm rStarting at €8.20