This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Offshoring of High-Value Services and the Globalization of Capability Sourcing
Adegbesan, Adetunji; Ricart, Joan EnricTechnical Note SMN-670-EService and Operations ManagementOffshoring used to be synonymous with the pursuit of a low-cost strategy. In traditional or ¿first-generation¿ business process offshoring, firms would ship highly standardized or highly repetitive low-skill business processes to workers in countries with significantly lower labour costs. As such, any labour-intensive tasks that could be codified and transmitted over long distances were candidates for the offshorer¿s axe, in firms faced with incr...Starting at €8.20
-
Innovation at Uber: The Launch of Express POOL
Farronato, Chiara; MacCormack, Alan; Mehta, SarahCase HBS-619003-EService and Operations ManagementSet in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a few minutes before being matched to a driver. Two weeks after the launch of Express POOL in six U.S. cities, Uber's product managers discover that if riders are made to wait five minu...Starting at €8.20