This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Boeing Co.: Moonshine Shop
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonCase HBS-607130-EStrategyDescribes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in place. The group routinely creates savings equal to multiples of their own budge through front-lines process innovation and support of staff on-the-floor.Starting at €8.20
-
High Margins and the Quest for Aesthetic Coherence
Austin, Robert D.Article HBS-F0801C-EStrategyThe key to selling well-designed, well-crafted products at high margins is the aesthetic coherence of the company and its goods. Embodying that ideal isn't easy, but it's possible if you avoid three temptations.Starting at €8.20