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How GE Is Disrupting Itself
Immelt, Jeffrey R.; Govindarajan, Vijay; Trimble, ChrisArticle HBS-R0910D-EStrategyFor decades, General Electric and other industrial-goods manufacturers based in rich countries grew by developing high-end products at home and distributing them globally, with some adaptations to local conditions - an approach known as glocalization. Now they must do an about-face and learn to bring low-end products created specifically for emerging markets into wealthy markets. That process, called reverse innovation, isn't easy to master. It r...Starting at €8.20