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TripAdvisor: An Itinerary for Growth
Rayport, Jeffrey; Rascoff, Spencer; Ma, Susie L.Case HBS-820039-EStrategyIn 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the company's pace of growth had started to slow. Most of the company's revenue was generated by users clicking from its site to hotel booking sites. TripAdvisor relied on Google for both free and paid traffic. As Google began to build up and promote its own trav...Starting at €8.20
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WeWork
Rayport, Jeffrey; Gulick, Sarah; Preble, MatthewCase HBS-818101-EStrategyStarting at €8.20