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An Influencer Strategy for Budweiser in Canada - Teaching Note
Mary Weil; Ken MarkTeaching Note IVEY-8B19A014-EStrategyTeaching note for product 9B19A014.Starting at €0.00
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Starbucks Corporation: A Bittersweet Reputation Recovery - Teaching Note
Mary Weil; Christine YanTeaching Note IVEY-8B20M172-EStrategyTeaching note for product 9B20M172.Starting at €0.00
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Starbucks Corporation: A Bittersweet Reputation Recovery
Mary Weil; Christine YanCase IVEY-9B20M172-EStrategyIn April 2018, following an in-store incident in Philadelphia that resulted in the unwarranted arrests of two Black men, Starbucks Corporation (Starbucks) faced a severe public relations crisis. A video of the incident, posted on Twitter, quickly generateStarting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships - Teaching Note
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehTeaching Note IVEY-8B17M109-EStrategyTeaching note for product 9B17M109.Starting at €0.00
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The Lac-Mégantic Disaster
Michael Sider; Mary Weil; Brian DunphyCase IVEY-9B14M040-EStrategyIn July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, l...Starting at €8.20
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Honda Canada (B): Tsunami and Sourcing Disruption
Mary Weil; Dina Ribbink; Ramasastry ChandrasekharCase IVEY-9B16D005-EService and Operations Management, StrategySupplement to be used with 9B16D004.Starting at €5.74
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Volvo Construction Equipment: Managing a Plant Closure (B)
Mary Weil; Ken MarkCase IVEY-9B13M019-EStrategyThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M020).Starting at €5.74
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Volvo Construction Equipment: Managing a Plant Closure (C)
Mary Weil; Ken MarkCase IVEY-9B13M020-EStrategyThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M019).Starting at €5.74
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o.b.: The Case of the Missing Tampons
Mary Weil; Jana Seijts; Paul BigusCase IVEY-9B12M096-EStrategyThe chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered se...Starting at €8.20