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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry
Pawan Kumar; Ritu Srivastava; Anshul JainCase IVEY-W25877-EMarketing, StrategyIn August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India’s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenge...Starting at €8.20