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Aflac's CEO Explains How He Fell for the Duck
Amos, Daniel P.Article HBS-R1001L-EStrategy"The Aflac Duck is a rock star in Japan," writes the company CEO. From 2003, when the duck was introduced in that country, to 2008, Aflac's revenues increased by 44%, to $16.6 billion. Seventy percent of that increase came from Japan. This article tells the often comical story of how the duck came into existence in the United States, its instant success in CNN ads on New Year's Day in 2000, its transmogrification into a popular stuffed animal, an...Starting at €8.20
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Talent@Tencent
Khanna, Tarun; Hua Dai, Nancy; Lin, ShuCase HBS-717500-EStrategyLate in 2016, two senior human resources (HR) executives at Tencent Holdings (Tencent), China's leading Internet services firm, are assessing the effectiveness of the company's talent management practices in responding to Tencent's sustained hypergrowth. Over the preceding decade, Tencent's revenues and earnings had grown at a compound annual rate (CAGR) of 38% and 44%, respectively. Its staff grew at a 25% CAGR, primarily by hiring recent colleg...Starting at €8.20
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Global Value Creation: The ADDING Value Scorecard
Ghemawat, PankajBook Chapter HBS-2620BC-EStrategyThis chapter discusses why firms should globalize in a world in which distance still matters, presenting a scorecard for tracking value creation that includes but goes beyond the familiar components of size and economies of size. This chapter was originalStarting at €8.20
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The Diamond in the Rough: How to Keep Finding Your Best Competitive Position-as Market Dynamics Change
D'Aveni, Richard A.Book Chapter HBS-5692BC-EStrategySpotting a threat of commoditization-and taking preventative action-is a critical survival skill for your organization. At the same time, for those prepared to seize the day, commoditization can present opportunities as well as threats. How do you exploit these windows of opportunity? In this chapter Richard A. D'Aveni explores a different perspective on dealing with commodity traps-anticipating them so you can stake out an advantageous position....Starting at €8.20
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JCDecaux, 2016: Global Leader ... Again
Wells, John R.; Ellsworth, GabrielCase HBS-717441-EStrategyIn 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place with OUTFRONT (then owned by Viacom). Over the 12 intervening years, JCDecaux had doubled in size, building leadership positions in China, Japan, Latin America, Africa, and Russia, an...Starting at €8.20