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When the CEO's Personal Crusade Drives Decisions (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R1006L-EBusiness Ethics and Corporate Social ResponsibilityEach year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the c...Starting at €8.20