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Facebook to Meta: Trouble in the Transformation - Teaching Note
Bikramjit Rishi; Rajkumari Mittal; Parul SinhaTeaching Note IVEY-W32671-EDecision Analysis, EntrepreneurshipTeaching note for product W32670.Starting at €0.00
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Facebook to Meta: Trouble in the Transformation
Bikramjit Rishi; Rajkumari Mittal; Parul SinhaCase IVEY-W32670-EDecision Analysis, EntrepreneurshipFacebook Inc. (Facebook) rebranded to Meta Platforms Inc. (Meta) in October 2021, intending to break into the virtual world of immersive technologies. However, Meta soon found itself in trouble after an eventful year in the virtual reality industry. The number of Meta users was declining, and first-time Meta users were not coming back. Users were complaining about underdeveloped graphics, programming troubles, instability, and overall poor user e...Starting at €8.20