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OceanTrans: Shipping in the Red Sea
de Santiago, Rafael; Montgomery, ThomasCase AD-366-EDecision AnalysisOceanTrans Cargo Carrier is a container shipping company that provides services across the Middle East, the Red Sea and the Arabian/Persian Gulf. The CEO has to decide how to handle the increasingly tense competition his business is facing. When his competitor entered the market, it started slashing prices from the beginning in order to grab market share. The OceanTrans CEO felt compelled to react, dropping rates. Margins went down but the compan...Starting at €8.20