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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Teaching Note DARDEN-QA-0915TN-EDecision AnalysisTeaching Note of Product QA-0915Starting at €0.00
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Tesla, Inc.: Supercharging Auto Sales
Baucells, Manel; Maiden, Stephen E.Case DARDEN-QA-0915-EDecision AnalysisThis case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of the most expensive and profitable Models X and S were stagnant. In order to incentivize the sales of these luxury models, Tesla recently brought back free Supercharging for life for customers purchasing Models X or S. The case provides information about the history of Tesla, one customer’s hesitatio...Starting at €8.20