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Lumi Juice: Concept to Store
Grushka-Cockayne, Yael; Lewis, HillaryCase DARDEN-QA-0845-EDecision AnalysisLumi Juice was founded in April 2013 in Charlottesville, Virginia, by Hillary Lewis, a second-year MBA student at the Darden School of Business. Lewis’s vision was to build a fully functioning manufacturing facility using a high-pressure processing machine instead of heat pasteurization, and to design and bring to market a new line of cold-pressed juices. The goal itself and estimated time to market were ambitious: Lewis wanted to put a product ...Starting at €8.20