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Navigating Local Politics: Zūm in Coronado
Jha, SaumitraCase SGSB-P100-EDecision AnalysisZūm Services, Inc., a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company’s initial model in the San Francisco Bay area was to offer families trusted transportation options for their children, but Zūm had since expanded in several U.S. markets by contracting directly with school districts to provide supplemental or alternative transportation for students. By 2019, Zūm opera...Starting at €8.20