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Keep It Cool
Grushka-Cockayne, Yael; Saxena, Aneesh; McFarland, NateCase DARDEN-QA-0898-EDecision AnalysisIt was a scorching summer day in Charlottesville, Virginia, and Nate McFarland, director of communications at Generation 180, was losing sleep. One month ago, Generation 180, a nonprofit organization, had launched its first nationwide initiative, “Keep It Cool” (KIC). The objectives of KIC were to leverage consumer participation in encouraging retailers to reduce energy waste and to spread the idea that energy should be consumed responsibly. At t...Starting at €8.20