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Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCase SGSB-E610Decision AnalysisAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Cake: Navigating Mortality
Chess, Robert; Golden, Susan; Strabo, JackCase SGSB-E744-EDecision AnalysisThis case follows the story of Suelin Chen in her career as the founder of Cake, a digital platform that provided “one-stop access” to a wide range of advance care and end-of-life planning products and services. The case highlights the societal, technological, and cultural trends that led to innovation in end-of-life planning. Chen debates which users to target and whether to utilize a B2B or B2C business model to do so.Starting at €8.20
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Cutting Short a Long Goodbye
Grousbeck, H I; Prober C G; Tauber, AlexanderCase SGSB-ETH20-EDecision AnalysisBernie and Ruby Merwald live in Menlo Park, California during their retired ages when Bernie falls ill to dementia and Alzheimer’s. This causes him to have significantly complex medical problems that result in familial conflicts, violence and avoidance of the doctor’s orders. When Bernie has a heart attack on top of his failing health, siblings want to pull the plug, but their protective and isolating mother disagrees. Because of a California law...Starting at €8.20
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Facebook: Hard Questions (A)
Shotts, Ken; Malhotra, Neil; Melvin, SheilaCase SGSB-ETH15A-EDecision AnalysisIn April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions about the fundamental relationship tech companies have with their users.” Zuckerberg admitted that his company faced “a number of important issues around privacy, safety, and democracy” but emphasized that his company was “idea...Starting at €8.20
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The Microsoft Antitrust Case
Baron, DavidCase SGSB-P50-EDecision AnalysisIn 1998, the U.S. Department of Justice together with 19 state attorneys general filed an antitrust action against Microsoft Corporation for anticompetitive conduct and violation of the Sherman Act. The case details the Department of Justice’s allegations and the case presented to the court, as well as Microsoft’s position on the issues and line of defense. It describes the sequence of events starting with the trial court, the judge’s ruling and...Starting at €8.20
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Innovation at Volkswagen: The Story of Digital:Lab
Feinberg, Yossi; Orleans, Amadeus; Scott, MitchelCase SGSB-E680-EDecision AnalysisThe case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and developing strategy for innovation in an established enterprise environment.Starting at €8.20
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Meta and Political Speech
Shotts, Ken; Melvin, SheilaCase SGSB-ETH34-EDecision AnalysisBy 2022, Meta was the world’s largest social media company, with around 3 billion users sharing 140 billion messages and a billion stories a day. Over 200 million businesses used Meta apps like Facebook, Instagram, and WhatsApp. Meta’s primary source of revenue was advertising. Its proclaimed mission was to “give people the power to build community and bring the world closer together” and its principles were to “give people a voice, build connect...Starting at €8.20
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Gainsight: Leading by Example in Customer Success
Bowman, Kirk; Lattin, James; Feldhausen, ErikaCase SGSB-E682-EDecision AnalysisThis case describes the evolution of the customer success function through the rise of Gainsight. It discusses the responsibilities of the customer success function, measuring and compensating customer success teams, and the return on investment for adding a customer success organization. It also describes some of the different forms customer success can take across firms.Starting at €8.20
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The Opioid Epidemic (B): Responses to the Crisis
Shotts, Ken; Melvin, SheilaCase SGSB-ETH18B-EDecision AnalysisBetween 1999 and 2017, almost 400,000 Americans died from an opioid overdose. An average of 130 died each day in 2017, six times the daily rate in 1999. These deaths were caused by both prescription opioids and illegal opioids like heroin and illicitly manufactured fentanyl, or IMF. The most common drugs involved in prescription opioid overdose deaths were methadone, oxycodone (like OxyContin), and hydrocodone (like Vicodin). The A case, which ...Starting at €5.74
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Navigating Local Politics: Zūm in Coronado
Jha, SaumitraCase SGSB-P100-EDecision AnalysisZūm Services, Inc., a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company’s initial model in the San Francisco Bay area was to offer families trusted transportation options for their children, but Zūm had since expanded in several U.S. markets by contracting directly with school districts to provide supplemental or alternative transportation for students. By 2019, Zūm opera...Starting at €8.20