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Ecofood
Rodríguez, B.; Fernández, Daniel; Nueno, PedroCase E-44EntrepreneurshipPara responder a la creciente preocupación de los españoles por su alimentación, Ecofood quiere implantar una red de supermercados ecológicos empezando con una tienda en Barcelona.Starting at €8.20
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REPORT. Aprendizaje de impacto
IESE InsightDossier DOS-44Information Technologies, Knowledge and Communication, Leadership and People ManagementQue tu empresa sea ágil e innovadora dependerá de tu capacidad para aprender. Descubre cómo desarrollar las habilidades y competencias de futuro que te llevarán más lejos. Aye Wee Yap explica cómo pilota la transformación del Grupo OCBC con iniciativas dirigidas a cambiar, no solo a los empleados, sino también el sistema en el que operan. Consciente de la necesidad de formar en habilidades a jóvenes con talento, Ewoma Oloye, directora de Servicio...Starting at €15.00
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Bella Aurora: construyendo el futuro de una marca centenaria - Nota del instructor
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-44Entrepreneurship, Innovation and Change, MarketingBella Aurora, la centenaria marca de cosmética, anunciaba, en septiembre de 2016, su último lanzamiento, la línea Bella, con la que se proponía alcanzar un nuevo segmento de consumidoras. Esta línea era la respuesta a uno de los principales desafíos de mercado que debía afrontar la marca: ampliar su base de clientas y salir del nicho de mercado de despigmentantes, en el que había logrado una posición de liderazgo compitiendo contra las grandes mu...Starting at €0.00
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BEMBI: A Modern Indian Culinary Experience (A)
Borwankar, Anjaney; Heukamp, FranzCase ASN-44-EDecision Analysis, Economics, EntrepreneurshipThe case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience etc. In addition, it opens up to a cross-cultural discussion as Indian food and traditions have t...Starting at €8.20
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REPORT. Next-level learning
IESE InsightDossier DOS-44-EInformation Technologies, Knowledge and Communication, Leadership and People ManagementBecoming an agile, innovative organization depends on your ability to learn. Here's how to build future-ready skills and competencies that will take you higher. Aye Wee Yap reveals how OCBC Bank in Singapore is driving transformation by changing not only individual employees, but the system in which they operate. Ewoma Oloye shares how Construction Kaiser Ltd. in Nigeria took it upon itself to offer training that is now attracting thousands acros...Starting at €15.00
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BEMBI: A Modern Indian Culinary Experience - Teaching Note
Heukamp, Franz; Lee, Yih-TeenTeaching Note ASNT-10-EDecision Analysis, Economics, EntrepreneurshipTeaching note for the case: BEMBI. A Modern Indian Culinary Experience? ASN-44Starting at €0.00
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Phenicoptere: Channel Strategy for International Expansion
Aleksandra WasowskaCase IVEY-9B18M172-EEntrepreneurship, StrategyPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cStarting at €8.20
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Phenicoptere: Channel Strategy for International Expansion (Spanish Version)
Aleksandra WasowskaCase IVEY-9B18MS172Entrepreneurship, StrategyPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cStarting at €8.20
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCase ASN-45-EDecision Analysis, Economics, EntrepreneurshipThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Starting at €5.74
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Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation
Burgelman, R; Siegel, R; Luther, JCase SGSB-E522-EEntrepreneurshipIn 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major techno...Starting at €8.20