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BlueVine Capital: Growth Factors
Di Maggio, Marco; Schwalb, NathanielCase HBS-220006-EEntrepreneurshipA Financial Technology (FinTech) start-up sets out to help finance small businesses and discovers insights about its customers that cause it to reposition its product portfolio. The CEO must now decide which new products to pursue next. The start-up BlueVine Capital Inc. (BlueVine) used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how ...Starting at €8.20