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Boll & Branch
Schlesinger, Leonard A.; Martin, MelCase HBS-320052-EEntrepreneurshipBoll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.Starting at €8.20
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The June Oven
Schlesinger, Leonard A.; Godwin, ChristianCase HBS-320067-EEntrepreneurshipThe June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June Oven was potentially large. The June Oven was primarily a direct-to-consumer product, available through the company's own website, but it was available through some retail stores. ...Starting at €8.20
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New Project Don't Analyze--Act
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B.Article HBS-R1203R-EEntrepreneurshipIn a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in navigating extreme uncertainty while minimizing risk: serial entrepreneurs. These business leaders act, learn, and build their way into the future. Managers in traditional organizations can...Starting at €8.20
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LOLA: Do You Know What's in Your Tampon
Schlesinger, Leonard A.; Sesia, AldoCase HBS-320015-EEntrepreneurshipLOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products. LOLA's leadership wanted women to come to the company for all of their reproductive health needs (including information and a place to engage in conversation) from menstruation throu...Starting at €8.20