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When It's Time to Pivot, What's Your Story
McDonald, Rory; Bremner, RobertArticle HBS-R2005H-EEntrepreneurshipTo succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge imStarting at €8.20
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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Article HBS-R2003D-EEntrepreneurshipBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Starting at €8.20
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Floodgate: On the Hunt for Thunder Lizards
McDonald, Rory; Burke, Alix; Franking, Emma; Tempest, NicoleCase HBS-617044-EEntrepreneurshipFounded in 2008, Floodgate pioneered the "micro-VC" category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling $225 million and achieved outsize success with investments in high profile startups like Twitter, Twitch, Cruise Automation, and Lyft. Floodgate measured success in terms of its co...Starting at €8.20