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Penicillin: The Miracle Drug
Bruner, Robert F.; Carr, Sean; Bojanski, Michael; Hogan, Sean; Shepherdson, WillCase DARDEN-ENT-0234-EEntrepreneurshipThis case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first and foremost because of its direct, life-saving benefits and because of the context of World War II that surrounded its rise. Throughout the case, an argument is made for the importance of this invention not only for the society of the 1940s, but for our society today. Students are introduced to...Starting at €8.20