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Cómo crear valor en una nueva empresa
Gans, Joshua S.; Stern, ScottArticle ART-3016EntrepreneurshipCualquier nueva idea de negocio genera muchas hojas de ruta para crear y capturar valor. Decantarse por una u otra implica experimentar. Pero eso cuesta dinero y exige comprometerse (al menos en parte) con algunas de las opciones, lo cual altera la iniciativa elegida, excluye otras o, peor, lleva a un camino de no retorno. Es la paradoja del emprendimiento, objeto de este artículo que aborda también los factores clave en cada momento del proceso ...Starting at €8.20
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Multiple Paths to Value: Test Two, Choose One
Gans, Joshua S.; Stern, ScottArticle ART-3016-EEntrepreneurshipYou have an idea for a new business, but there are multiple paths to create and capture value. To choose a path, you have to experiment, but experiments are costly and require at least a partial commitment, which consequently alters the nature of the path, precludes other paths, or worse, takes you down a path of no return. This article describes this entrepreneurial paradox and summarizes the key factors that need to be weighed at every step to ...Starting at €8.20