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Huron Farms Dressage
Elizabeth M.A. Grasby; David HouseCase IVEY-9B09N005-EEntrepreneurship, FinanceA retired scientist and her partner want to start a company near London, Ontario, specializing in training horses for dressage competitions. The partners must ascertain whether the $100,000 they plan to invest will be sufficient to cover cash requirements, or whether a loan is required. Neither partner has had any business training, and they are unsure how to prepare proper financial statements. The partners wondered whether any further informati...Starting at €8.20
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Spike's Indoor Beach Volleyball and Rock Climbing Inc.
Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B005-EAccounting and Control, EntrepreneurshipThe owner of an indoor beach volleyball and rock climbing recreational facility in London, Ontario, is considering expanding by adding a rooftop patio and outdoor beach volleyball court. Students are asked to perform a business size-up and to analyze the expansion qualitatively. Students are required to list all the cash flows associated with the expansion and classify them as relevant (cash, future and different), recurring or one-time costs. On...Starting at €8.20
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Korra Dancewear
Elizabeth M.A. Grasby; Ron HaeCase IVEY-9B14A011-EEntrepreneurship, MarketingIn early 2013, the 23-year-old owner and designer of Korra Dancewear was brainstorming ideas to garner more attention for her new dancewear collection. Her business sold dance apparel online, and the company needed a comprehensive marketing plan to improvStarting at €8.20
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Beyond the Bean
Elizabeth M.A. Grasby; David HouseCase IVEY-9B13A006-EEntrepreneurship, MarketingIn 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.Starting at €8.20
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Cavanaugh's Kubbs
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B13D005-EEntrepreneurship, Service and Operations ManagementA carpenter was trying to decide how to arrange his production process for manufacturing the increasingly popular Swedish lawn game known as “Kubb.” The carpenter had handcrafted several game sets for his friends and family, and, since demand for the game had grown, he planned to sell his kubbs to the general public. The carpenter needed to increase production efficiency, but he was unsure of the best way to arrange the production process. Additi...Starting at €8.20
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Myers' Fitness: A Launching Dilemma for a Boot Camp
Elizabeth M.A. Grasby; Jessica WelshCase IVEY-9B17B007-EAccounting and Control, EntrepreneurshipIn 2016, a recently retired artilleryman from the Canadian Armed Forces was planning his next steps as a civilian. He had always been passionate about healthy lifestyles, and his sense of entrepreneurship led him to consider the viability of launching a sStarting at €8.20
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Enigma Escape Rooms Ltd.: Horror-Themed Expansion
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B17B014-EAccounting and Control, EntrepreneurshipIn 2016, the founder of Enigma Escape Rooms Ltd. (Enigma) was investigating an opportunity to expand his business to a second location. A new location would offer three additional escape rooms, and Enigma would enter the horror-based genre of the market. Enigma had strong demand for its adventure-themed escape rooms during its first year of operations. With escape room popularity at an all-time high and new competitors in or entering the market, ...Starting at €8.20
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Forest City Tennis Club - Pro Shop and Bar Lounge
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B008-EAccounting and Control, Entrepreneurship, Knowledge and CommunicationAfter one year of operations, the new manager of a tennis pro shop and bar lounge must prepare, with the help of the company's accountant, financial statements from notes kept throughout the year. The case is intended to be an introductory exercise in accounting for simple transactions relating to assets, liabilities, revenues and expenses. Adjusting entries such as amortization and cost of goods sold are required. Students are asked to complete ...Starting at €8.20
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Levuka Sport Fishing Inc.
Elizabeth M.A. Grasby; Robert BremnerCase IVEY-9B13B006-EAccounting and Control, EntrepreneurshipThe chief financial officer (CFO) and major shareholder of a small charter sport fishing company must prepare the company books for the fiscal year according to international financial reporting standards (IFRS) rules. The CFO must deal with both finance and operating leases.Starting at €8.20
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MacKenzie & Marr Guitars
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B13A038-EEntrepreneurship, MarketingIn 2013, the chief executive officer of the Canadian guitar manufacturer MacKenzie & Marr Guitars was reviewing all options to increase monthly sales, which were well short of the goal of 100 guitars a month or $1 million in annual revenue. Unlike its competitors in Canada, the company sold its products only online, promising delivery within 10 days and providing a seven-day return guarantee if the customer was not satisfied with the product. The...Starting at €8.20