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MobilityWorks: Faster, Higher, Stronger
Chris Laszlo; Katherine Gullett; Manish GuptaCase IVEY-9B18M045-EEntrepreneurship, StrategyIn 2015, MobilityWorks, the largest mobility dealership and reformer of wheelchair accessible vehicles (WAVs) in the United States, found itself unable to cater to a large enough fraction of the population with limited mobility. With the baby boomers starting to retire, the gap was widening at a pace much faster than the growth of the WAV industry. How could MobilityWorks re-work its business strategy in order to grow across different market segm...Starting at €8.20
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Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCase IVEY-9B18M202-EEntrepreneurship, StrategyIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Starting at €8.20
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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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TriCiclos: The Challenge of Scaling Recycling in Latin America
Chris Laszlo; Katherine Gullett; Ignacio Pavez; Maria BelloCase IVEY-9B15C032-EEntrepreneurship, Leadership and People Management, StrategyTriCiclos, a recycling company in Chile, and the first B Corporation in Latin America, is innovating the way business is understood and conducted. The chief executive officer is excited about the financial future of the company, including expansion into new geographic markets in Latin America. Nevertheless, different geographic markets bring a new set of challenges for a sustainable business: foreign governments with different laws and regulation...Starting at €8.20
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Food Donation Connection: Profitably Scaling Food Waste Reduction
Chris Laszlo; Katherine Gullett; Craig Dicht; Megan Schulstad Buchter; Keimei SugiyamaCase IVEY-9B15M108-EEntrepreneurship, StrategyFood Donation Connection is a for-profit company that creates sustainable value — value for both shareholders/owners and stakeholders — by facilitating the redistribution of surplus prepared food from donor corporations, such as restaurants, convenience stores and grocery stores, to charities that distribute the food to people in need. In fulfilling its mission of “Let nothing be wasted,” the company addresses the extensive food waste at the reta...Starting at €8.20